Social Media
During my internship with Universal Orlando Resorts, I developed and published a wide variety of multimedia projects and content. With the knowledge and experience I have learned from working as a social media intern, I understand the ins and outs of social media marketing and advertising.
Social media is a powerful tool that is used to reach a wide audience and create engaging content. For this reason, I love being able to use my creativity and knowledge of multimedia for storytelling and communication.
Areas of Expertise:
Copywriting
Design
Community engagement
Project management and planning
Knowledge and understanding of social media platforms
Flexibility, adaptability, and troubleshooting
Analytics
CMS (Content Management Systems)
Maintaining brand voice
My Projects:
To celebrate an important month, I created 3 stories to showcase the food offerings during Hispanic Heritage Month at Universal Orlando Resort.
Within these stories, I created a variety of interactive and engaging stories for Universal Orlando Resort followers to partake in during the Holiday.
To promote the release of the new Trolls movie, I assisted in brainstorming and coordinating a TikTok that advertised the limited-time drinks at Universal Orlando.
From conception to creating and publishing, I crafted a thread of Tweets for Halloween Horror Nights iconic and beloved character, Lil’ Boo. This campaign consisted of me writing copy for each of the tweets that I created during idea generation, scheduling them for publishing, and engaging with hundreds of users to promote the character and the Halloween Horror Nights event.
Copywriting:
This is various content I captured and wrote copy for — featured on Instagram and Twitter — consisting of mostly short and witty captions to engage users, attract guests to the parks, and promote events.